Good at What You Do, But Still Losing the Clients You Want?

Most founders try to fix it with more marketing, better outreach, or sharper sales. The fix usually sits one layer above all of that - and this scorecard tells you exactly where.

  • 4 mins to complete
  • Absolutely free
  • Instant results

What the Scorecard Measures.

3 categories. 16 questions. 4 minutes. The diagnostic that surfaces where your brand is doing its job - and where it's quietly working against you.

Market 
Attraction

Is your brand attracting the clients you actually want - or just the ones that find you?

Brand 
Clarity

Can your best prospects describe what makes you different - without your help?

Brand 
Experience

Does every touchpoint reinforce why you're worth choosing - or quietly undermine it?

The gap doesn't fix itself.

Every month the gap stays invisible, you lose work to competitors who aren't as good as you.

Three minutes now beats another quarter of wondering why your pipeline doesn't reflect the quality of your work.

Your Brand is a Business Asset. Treat it Like One.

A brand isn't a logo, a website, or a tagline. It's the accumulated effect of every signal your business sends - and what the market believes as a result.

Get it right and clients arrive already convinced. Get it wrong and you spend your career explaining yourself in proposals. Twenty years working with B2B founders on this layer, and I've yet to find a stuck business where the brand was doing its job.

 

Get ready for some hard truths and a reality check. For those serious about drilling down on their brand positioning… this scorecard is definitely for you.

Rebecca McLeod
Owner, One Tree Digital

Since I did your scorecard, I've been getting myself together. I readdressed my website, readdressed all my messaging on LinkedIn, and just cleaned everything up - because I realised having that common thread and common messaging throughout everything is really important.

Simon Portbury
CEO, &Co. Brand Partners

The gap isn't going to surface itself.

Sixteen questions, four minutes, and you'll know exactly where it sits.